What does it mean to "Do the right thing"?   Are you doing whats right in your personal life?  How about in your business?  If you expect to build long term relationships with the kinds of people that will skyrocket you into new dimensions, you'll want to make sure that you're doing whats right - every time.  If you expect to be in business & stand above ALL of your competitors, you'll want to ensure that you're not just doing whats right for your favorite, or most profitable customers, but absolutely RELENTLESS about doing the right thing for ALL of your customers.