The global watch industry produces an estimated 1.2 billion units a year. With around, 7.5 billion people on the planet, that means that over a 6 and a half year period, enough are made for every one of us to go out and buy a brand new watch of our own. In reality, that's not what happens. For starters, just because all these watches are being churned out, doesn't mean that anyone is actually buying them. Lots of people can't understand why you would spend money on a wrist watch. After all, with just a couple of taps, your mobile phone can tell you what the time is anywhere in the world - and you can catch Pokemon on it. You can't do that with a watch. On the other hand, for some people, one watch isn't enough. There are those among us that hunt out, capture, collect, catalogue, and show off their watches to others who share the same passion. On internet forums, Instagram, and even at in person meetups. For those who collect, watches are kind of like Pokemon, they've got to catch them all. And that's what this show is all about. Watch collectors. Not Pokemon.