Andrew Mckenzie, a strategy and media expert, explains why organisational culture is the only defence against poor ethical behaviour.

The Director of Crackle Communications discusses crisis management and the changing landscape of communication in the digital age.

He emphasises the importance of proactive and reactive communication strategies, and the role of social media in shaping public opinion. Mckenzie also highlights the need for transparency and ethical decision-making in crisis management.

He shares insights from his experience working with various organisations and offers advice on navigating the challenges of crisis management.

Overall, Mckenzie's expertise and perspective shed light on the evolving nature of communication and the role of thought leadership in managing crises.