Matt Newell, CEO of award-winning creative agency The General Store, discusses the importance of finding the truth between the extremes of doomsdayers and evangelists when it comes to AI and other trends.

He shares how The General Store has doubled down on the office experience for employees, creating a space that competes for patronage and facilitates collaboration and creativity.

Newell emphasises the value of moments of dumb brilliance in retail design and the need to balance strategy with creativity. He also discusses the current boom in physical stores and the importance of understanding how your own brain works to be successful as a business leader.