In this episode, Michael de-mistifies the business side of the art world. His career in corporate finance has helped him learn business perspectives which he now applies to his art career as well. Learn about making a business plan for your art, pricing your artwork, using technology to target specific groups, and growing through connections in interior design and in-person shows.
Nov 18, 2022
37 min
What should you talk about when you present your art so that your target audience wants to buy it? Captions, newsletters, and product descriptions all fall under a marketing term called messaging. In this podcast episode, a solo episode with podcast host Alyssa, I discuss a messaging strategy to help you sell more art. We go over the strategy of focusing on solving problems for your target audience, three examples of problems you can solve for them, and why this works to sell more art.
Aug 6, 2022
14 min
Join abstract artist Jeremy Hoffeld for this conversation about mindset shifts to help get you in a healthy mindset to create art- and a career- you love. We discuss self-worth as an artist, pricing your artwork, consistency in making art, being open and optimistic towards opportunities, and using intuition to guide your decisions.
Enjoy!
Jul 29, 2022
32 min
Join multi-viral artist Ryan Robinson, who shares 3 tips to growing a following and selling art on social media's newest platform, Tik Tok! Can you use Tik Tok to help your art career? Yes!
Here are Ryan's tips:
1. Record the whole process of a work of art and post
2. Post your mistakes
3. Post how-tos
-Advice on dealing with getting hate online as an artist
Enjoy!
Jul 15, 2022
19 min
How to write an artist's statement in 3 easy steps to help you sell more art! Artist's statements can help collectors deeply connect with your artwork. Learn how to find what makes you unique, effectively convey your uniqueness, and avoid common mistakes.
Jul 7, 2022
17 min
Quick welcome and intro to The Successful Artist Podcast! You can expect solo episodes with Alyssa, art marketing expert, the first Monday of every month, and guest artist interviews the third Monday of every month. Subscribe to learn actionable ways to grow your art business without sacrificing authenticity.
Apr 18, 2022
1 min