Consumer and talent demands are evolving, and businesses are being held to a broader purpose. As a social enterprise advising firm, SEAchange, LTD strives to celebrate the businesses and leaders that are prioritizing purpose to achieve both financial returns and greater impact. The Stream of Conscience Podcast is a platform of SEAchange that highlights the pioneers of purpose in the Midwest; elevates the discourse surrounding social enterprise and purpose-driven business practice; and generates insights and best practices direct from those doing the work.