We were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH's World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He's got so much information that our talk moves all over the board as it relates to decision making - but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond advertising. <br/><br/>Get full access to The Strategy Inside Everything at <a href="https://specific.substack.com/subscribe?utm_medium=podcast">specific.substack.com/subscribe</a>

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Darien LaBeach welcomes you to the strategy community

In the new season of The Strategy Inside Everything, host Adam Pierno goes deep with multiple perspectives from artists, authors, executives, makers, researchers and teachers to go beyond clickable headlines and carefully explore the biggest themes in culture, art, politics, business and examine what is driving them and where they may be leading.