Mike Monello visits with Adam Pierno to talk about storytelling. Stop, don't leave. Not storytelling in the cliché marketing way. Mike and his team at Campfire have an approach that is more about getting a person who hears the story to want to learn more or retell it. He's been doing this for HBO and other crazy properties - going all the way back to the launch of the original Blair Witch Project which changed the way movies are promoted and even produced (see: modern found footage category). This is a great one.

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