In this episode,<a href="https://www.linkedin.com/in/joseph-lewin/"> Joseph Lewin</a> talks Chris Roche about how paid media fuels demand generation. Chris is the CEO of Catalyst Consulting, a revenue and pipeline growth-focused marketing agency.
Learn more about Catalyst Consulting here:<a href="https://www.catalystconsulting.services/"> https://www.catalystconsulting.services/</a>
Find Chris on LinkedIn:<a href="https://www.linkedin.com/in/chrisjroche/"> https://www.linkedin.com/in/chrisjroche/</a>

The podcast that launched my marketing career - Kacy Maxwell : 38

B2B on Air is the show for B2B podcast hosts who care more about pipeline than downloads.

Hosted by Joseph Lewin, who has launched 45 podcasts and helped hosts close over $17M through their shows, this is where strategy meets execution for people actually running B2B shows.

Every episode is under 10 minutes. No vanity metrics. Just practical frameworks, real stories, and sharp takes on what's working in B2B podcasting right now.

Episodes cover launching a show, booking the right guests, converting conversations into pipeline, growing your audience, and staying current on what's happening across the B2B podcasting world.

If you host a B2B podcast, or you're thinking about starting one, this show was built for you.