In this episode, Joseph Lewin talks with Braeden Matson-Jones about performance marketing, demand generation, and marketing measurement. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin talks Kacy Maxwell, Executive Marketing Leader at Ramsey Solutions, about Entreleadership. Entreleadership is a division of Ramsey Solutions focused on helping small businesses succeed. They've been running a podcast since 2011 that shaped Joseph's marketing career. Learn more about Entreleadership here: https://www.ramseysolutions.com/business/entreleadership  Find Kacy on LinkedIn: https://www.linkedin.com/in/maxwellkacy/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin talks Chris Roche about how paid media fuels demand generation. Chris is the CEO of Catalyst Consulting, a revenue and pipeline growth-focused marketing agency. Learn more about Catalyst Consulting here: https://www.catalystconsulting.services/ Find Chris on LinkedIn: https://www.linkedin.com/in/chrisjroche/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/ Learn more about Scribe Media: https://scribemedia.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin chats with Paul Hepperla, Vice President, Offer Management & Marketing, Digital Office. The conversation focuses on the importance of maintaining childlike curiosity to win in the market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin chats with Sam Kuehnle, VP of Demand Generations at Refine Labs. The conversation focuses on shifting marketing focus from decision makers only to internal and external influencers. Find Sam on LinkedIn: https://www.linkedin.com/in/samkuehnle/  Learn about Refine Labs: https://www.refinelabs.com/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin chats with Trey Sheneman, Chief Marketing Officer at The ASK Method Company and Bucket. The conversation focuses on how to become a marketing leader. Find Trey on LinkedIn: https://www.linkedin.com/in/treyshen/  Learn about The Ask Method: https://askmethod.com/  Learn about Bucket: https://bucket.io/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin chats with Chris Spellman , Senior Demand Generation Manager at Scythe. The conversation focuses on the what and how of demand generation marketing. Find Chris on LinkedIn: https://www.linkedin.com/in/cspellman/  Check out Chris' fiction books: https://spellmanbooks.com/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin chats with Nemanja Zivkovic, owner of Funky Marketing. They talk about how focusing on the competition can derail growth, and how a focus on relationships creates demand. Find Nemanja on LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/  Learn more about Funky Marketing: https://www.funkymarketing.net/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message

In this episode, Joseph Lewin chats with Patrick Hanlon, author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands. Find Patrick on LinkedIn: https://www.linkedin.com/in/patrick-hanlon-b81903/   Learn more about Patrick's company: https://www.primalbranding.co/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message