In this episode,<a href="https://www.linkedin.com/in/joseph-lewin/"> <ins>Joseph Lewin</ins></a> chats with <a href="https://www.linkedin.com/in/patrick-hanlon-b81903/">Patrick Hanlon</a>, author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands.
Find Patrick on LinkedIn: <a href="https://www.linkedin.com/in/patrick-hanlon-b81903/">https://www.linkedin.com/in/patrick-hanlon-b81903/ </a> 
Learn more about Patrick's company: <a href="https://www.primalbranding.co/">https://www.primalbranding.co/</a>

Don't focus on the competition, focus on relationships - Nemanja Zivkovic : 31

B2B on Air is the show for B2B podcast hosts who care more about pipeline than downloads.

Hosted by Joseph Lewin, who has launched 45 podcasts and helped hosts close over $17M through their shows, this is where strategy meets execution for people actually running B2B shows.

Every episode is under 10 minutes. No vanity metrics. Just practical frameworks, real stories, and sharp takes on what's working in B2B podcasting right now.

Episodes cover launching a show, booking the right guests, converting conversations into pipeline, growing your audience, and staying current on what's happening across the B2B podcasting world.

If you host a B2B podcast, or you're thinking about starting one, this show was built for you.