Should you go after a general audience or pursue a niche?

Ten-year B2C & B2B marketing veteran, Jimmy Nguyen, tells us how to determine the audience you should go after.

He covers questions like:

• Who are my customers?
• What language do my customers use?
• Are they searching for my product or their questions?

As a marketer, it's important to ask questions. Jimmy believes marketers should be explorers. They should speak with sales, accounting, and customer service. Everyone across the organization has value to add.