Welcome to Commerce Experience featuring Elena Kacan — a space for a fresh and unique perspective on commerce trends, strategies, and tech stacks designed to give you the insights you need to stay a few steps ahead in this ever-evolving industry.About Your Host:Elena is an award-winning marketing strategist with nine years of experience growing brands and building communities.She works as the Community Marketing Manager at Bloomreach and takes pride in creating engaging content and memorable experiences to build the Bloomreach customer community in-person at events and online. She is also the creator of the Bloomreach Ambassador Program that highlights Bloomreach’s power users and is heavily involved in the MACH Alliance and Women in MACH mentorship program. She also supports community engagement at events and on our social media channels.You can connect with Elena here: https://www.bloomreach.com/en/library/author/elena-kacan