This week Louis talks with Kevin Twohy, an independent product designer and the founder of Mercer Studios. In his decade-plus designing products for clients like Fitbit, Casper, Everlane and The New York Times, Kevin has learned a lot about the iterative nature of design work. 

He shares some of those insights with Louis in this week’s pod, including budget tips, process considerations — & why a beautiful prototype isn’t always a good idea.

Highlights include: 

- What is a design agency?

- How long do companies generally contract with a design agency?

- What are the benefits of hiring a design agency vs. a freelance designer? How do you know which you need?  

- What is a standard product design process?

- What are the biggest emerging product trends of 2021? 

More on today’s episode, including a full transcript @ https://rocketplace.com/blog/podcast-episode-19-product-designer-kevin-twohy/. 

[Guest / Host bios] 

Guest: Kevin Twohy is the founder & principal of Mercer Studios, a product design agency specializing in zero-to-one product design strategy. Kevin’s clients include Casper, Mirror & The New York Times. 

Host: Louis Beryl is the founder and CEO of Rocketplace. A 3x founder, investor, and board member, Louis began his tech career as a partner at Andreessen Horowitz. When he's not building businesses (or talking about them!) Louis enjoys cooking for his family and talking at length about it to anyone who will listen.