‘What are you selling?’
It’s the question Chris Williams helps companies focus on — and it’s not an easy one to answer.
It’s why companies hire Wolves Not Sheep, Chris’s positioning studio, to walk them through the process of figuring out who they are as a company — and what that’s worth to a customer.
Chris and Louis talk about brands that do this well, the new products he’s helping bring to market, and the imperative importance of not boring your customers in 2021.
Highlights include:
- What is a positioning studio?
- What brands do a good job of positioning themselves in the market? What do these chase studies teach us?
- What are the challenges of being an online brand in 2021?
- How do you know that your idea is speaking to a need, not just describing a function?
[Guest / Host bios]
Guest: Chris Williams is the co-founder & managing partner of Wolves Not Sheep, a positioning studio that works hands-on with early-stage founders to shape & express the value they offer. He’s based in Oklahoma City, Oklahoma.
Host: Louis Beryl is the founder and CEO of Rocketplace. A 3x founder, investor, and board member, Louis began his tech career as a partner at Andreessen Horowitz. When he's not building businesses (or talking about them!) Louis enjoys cooking for his family and talking at length about it to anyone who will listen.