In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaffer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explore how PLG can be a powerful tool for driving growth and expanding customer adoption, but caution that it may not be suitable for all companies. The panelists share insights on leveraging product analytics, segmenting users, and tailoring the PLG approach to fit the unique needs of each business.

Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa

If you want to nail your strategy, build a revenue machine and take your sales to the next level&nbsp;⁠— it’s time to look at your tech stack.&nbsp;Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack.&nbsp;He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.

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The Stack

DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle

Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)