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DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle
39 minutes Posted Jan 30, 2024 at 11:00 am.
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Maxime Lagresle, Head of Data at Veronica Beard, shares insights on converting customers to omnichannel and leveraging tools like Fivetran and BigQuery to create personalized experiences. Explore the power of reverse ETL for data activation in marketing campaigns and how data centralization and activation drive revenue and enhance the DTC customer experience at Veronica Beard.