In this first episode of the Global Sire Traits series, host Dr. Dan Hamilton, PIC Sr. Director, Americas-Product Performance, brings together experts from across the globe to explore how sire trait priorities vary by region- and what those differences mean for producers, worldwide. Joining Dan for this conversation is Dr. Saskia Bloemhof, PIC Genetic Services Director, Brandon Fields, PIC Product Development Sr. Manager, Eunice Chun, PIC Technical Services Sr. Manager, Sergio López, PIC Sr. Sales Manager, and Pablo Magallon, PIC Technical Services Manager. 

Featuring perspectives from representatives in Asia, Europe, and North America, the conversation dives into the key traits driving genetic selection in each market. From growth and efficiency to robustness, meat quality, and adaptability, each region shares how local production systems, market demands, and environmental challenges shape their focus.

Whether you're focused on local production or global strategy, this episode sets the stage for understanding how sire traits are defined, prioritized, and delivered around the world.