Especially for Athletes (“E4A”) is a movement designed to inspire athletes, and those with whom they associate, to maximize their athletic potential and to use their talents, social influence, and their "Sportlight" to assist and lift others. E4A is seeking to build a culture of athletes focused on changing lives through better use of the attention and influence that accompanies their position. E4A provides education, training and motivational tools to inspire athletes to focus on doing more, and becoming more than just a great athlete.Schools, teams, youth organizations, and individual athletes are encouraged to become E4A certified and join the growing group of athletes of all ages and skill levels including college and professional athletes in committing to the E4A promise and wearing proudly their Eyes Up-Do the Work wrist band.