Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement! Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started. Tune in to learn more about Camping World’s unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life! A few words about Melanie: Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA. Website Follow on Melanie on Social Twitter @mkrichtman https://www.linkedin.com/in/mkrichtman To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights https://www.instagram.com/socialstandard_/?hl=en https://www.facebook.com/thesocialstandard12/ https://www.linkedin.com/company/10697664/admin/ https://www.tiktok.com/@thesocialstandard?lang=en http://www.sostandard.com/blog/

In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few. Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content! About Dustin Hinz: An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews. Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era. Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park. Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators’ “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy.

Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal.

This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby! Demi fills us in on her background, motivations, and a shocking injury :( Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so. Competitive nature keeps influencers always looking to go a little farther than the status quo. That's a little easier said than done when the bar is set by legendary Olympic gold medalist Simone Biles. Simone set the bar astronomically high when throwing out the first pitch at World Series Game 2 with a twisted backflip. We learn that what dictates the overall impact is what you do and how you do it. This is how Demi was able to find the shock value in a different flavor. Demi threw out the first pitch at the Padres game (link below). She immediately does a standard backflip but then bursts into a high jump kicking her feet sky high and landing in the splits to make it her own! She throws out a solid first pitch from the splits position, followed by a ninja-style leap from her back up to her feet! You’ll have to tune in for the full breakdown! Jess and Demi discuss a great number of subjects in this episode but the key takeaways are: The need for clear and frequent communication between brands and influencers Going beyond the status quo on every project and why How to make yourself stand out by finding the shock value The effects of limited communication How brands and influencers can best work together Don’t miss this episode! Tune in to hear this amazing story! About Demi: Demi Bagby is an American athlete and fitness enthusiast from San Diego, California. A freak accident left her facing the prospect of spending the rest of her life in a wheelchair, but her huge strength of character gave her the courage to beat all odds. As a result, she soared to fame across many social media platforms – inspiring millions all over the world with her transformation into a formidable CrossFit athlete, fitness enthusiast, and content creator. Now, Demi aims to have a positive influence in other people’s lives by spreading her message in life and in business

Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation!

Check out another amazing episode of The Social Standard Podcast! In this episode, our host Jess Phillips, CEO of The Social Standard, interviews Rishad Tobaccowala, Author of Restoring The Soul of Business: Staying Human In the Age of Data. This long-form episode provides tons of valuable information! Just to list a few of the subjects Rishad and Jess cover: The monopolization of media The explosion of influencers before and after TikTok How Influencers exceeded Super Bowl traffic numbers Now is the easiest time to become a creator 50 million creators in the US up from 17 million The power of Nano and Micro-Influencers The ability to curate and how algorithms make it easy How Advertising runs society Democratization of media Why it doesn’t make sense to work for the man How workers have more control than ever The importance of having good products Results of how companies treat their employees ESG - What it is and how it’s being used Decentralized Workforces The real reason corporate America’s wants workers back in the office This is still the tip of the iceberg! One of the biggest takeaways here is the future of Cancel Culture. This is a huge topic and it’s hard to know where it’s going. We love what Rishad has to say about it though! Rishad describes the power base behind this culture and what can be done to change it. It ultimately comes down to the advertisers! Sides will be chosen! Brands that just want to sell as many products as possible with the least amount of resistance will have to compete with brands that hold true to their strong identity and beliefs. In the future, brands and customers will be more like brand families, while media specifically created to be “non-offensive” to the easily offended, will struggle. If you ever wondered where it will all end up, Rishad definitely has a ray of sunshine for you! The future outcome is an influencer and media renaissance! Join us for this amazing episode and remember that... “You have the right to die”. -Rishad Tobaccowala What on earth does that mean? There is only one way to find out and that’s by tuning in!

Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp. Learn how a 47-year-old company with deep roots, utilizes social media to thrive! Many new companies have entered the cooler space in recent years. Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own! This episode delivers far more than surface information about the company as Brian describes what it takes to stay competitive, survive, and thrive! Hear about Igloo’s amazing and very cool “COOLaborations”. Igloo has partnered with artists, charitable organizations, and internationally loved and cult-favorite brands to bring you fun Playmates, soft coolers, and drinkware featuring custom artwork and graphics! Some of Igloo’s most notable COOLaborations include: Disney Grateful Dead Star Wars The Beatles Hello Kitty Barefoot Wines We also hear about how Igloo is revamping the cooler space with FUNdamentals™ Cooler Bags. Igloo’s FUNdamentals collection has freshened up the typical cooler bag with creative designs featuring seven wearable styles! From a hip pack and sling to a cinch bag, modern prints, vibrant color blocking, and a REPREVE® recycled exterior. History of Igloo: Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best in class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple. As we approach our next century, Igloo is 1200 employees strong. We are proud to call—a 1.8 million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at hundreds of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world. And through it all, we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.

Tune in to another amazing episode as our host Jess Phillips, CEO of The Social Standard, speaks with Alix Peabody, CEO/Founder of Bev! In her own words, Alix Peabody is: “The only person you know who spent their entire life savings on rosé!” In this episode, Alix shares her entire journey starting with throwing successful parties then cashing out her 401k to start Bev! A few words about Bev: It all started with some unexpected medical issues and a series of pool parties to pay for them - but you can read more about that elsewhere ;) This is a happy story and we’ve been waiting for you to write the ending. We’re not here just to give you an amazing drink (zero sugar and all!), but to change a culture & give you a few more things ‘Made by Chicks’. From our home in Venice to your fridge, we welcome you to come along. Smile a little brighter, dance a little bigger, and join us on our journey! Bev is Made by Chicks! Bev is made by chicks, but it’s for everyone. We believe that real change will come when women and men work together as equals and hold each other accountable in social spaces. Grab a Bev, grab a friend. Bev is also a community of entrepreneurs, creatives, & freelancers empowering women across industries in business and beyond. We’re building connections that educate, create, and inspire - join us and we’ll do it better, together. Alix describes how Bev started as well as the culture and overall idea that drives everything! Bev does more than just sell amazing products as this female-centric company goes above and beyond with support and empowerment for young entrepreneurs and big love for cute kitties! Learn about the brand’s foundation as an online D2C, creating the first supply chains, brilliant packaging, brand stories, and securing deals with large retailers such as Target! Gain insight on what is coming in the future and how it can be advantageous to stay small but at the same time, have plans to take on the bigs! Learn how Bev does all this without using the traditional “Sex Sells” advertising model!

Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®. Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in house. In this episode, you’ll hear about the importance of forming long term meaningful partnerships and how they have been key to Ruggable’s success. Prepare for a nuts and bolts “How To” discussion and learn about why there is far more to influencer marketing than simply paying influencers to promote products. You will hear about how and why Ruggable chooses to work with creators interested in these long term relationships vs. the quick buck! Be sure to tune in and learn about the exciting world of Interior space, DTC Influencers, and Partnerships!

Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace! Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founders, challenges, and what’s happening in 2021, 17 million downloads later! Learn how Headspace has morphed into a lifestyle brand and the importance of creating great partnerships on the way, such as League of Legends and the NBA! Shows, apps, podcasts, Sleepcasts, and more! Experience the Headspace journey in this episode! About Headspace It’s hard to talk about Headspace without talking about Andy Puddicombe. So let’s start there. In his early twenties, Andy cut his Sports Science degree short to become a Buddhist monk. For over 10 years, his meditation training took him across the world to Nepal, India, Burma, Thailand, Australia and Russia. Eventually, he was ordained at a Tibetan monastery in the Indian Himalayas. After completing his monastic commitment, Andy returned to the UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible. To demystify the mystical, Andy set up a meditation consultancy and began working with politicians, athletes (that sports science background finally came in handy), and business leaders. That’s when Andy met Rich Pierson, who needed help dealing with the stress of the advertising world. Before long, Andy and Rich were skill-swapping meditation for business advice. That’s when Headspace was born. Bio: Caroline Pay is Chief Creative Officer at Headspace, where she directs the company’s dynamic, award-winning creative team. She guides all creative activities and serves as a thought leader to ensure Headspace continues to grow its leadership position worldwide, including digital, experiential and traditional advertising, as well as all marketing campaigns and initiatives. In 2018, Pay was awarded one of Adweek’s “Los Angeles Brand Stars.” Prior to joining Headspace, Pay was the Co-Chief Creative Officer at Grey London. She served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations and London’s Metropolitan Police. During her tenure, Pay was also named one of Ad Age’s “Women to Watch Europe 2018” and was nominated as one of the “World’s Most Creative Women” by The Drum. Before joining Grey, she was Deputy Executive Creative Director at BBH London, developing and leading a 120-person creative department with clients including Tesco, BBC and domestic violence nonprofit Refuge. She also helped shape the agency’s new specialty practices, including BBH Live and Black Sheep Studios. In addition, Pay affected change in the advertising industry’s diversity agenda with her key involvement in “The Great British Diversity Experiment,” “The 3% Conference,” “SheSays,” and “Cream,” among other platforms. Pay spent a total of four years at BBH, first as Creative Director, and later as Managing Partner and Head of Creative Development. During her time at BBH, where she first met Headspace CEO Rich Pierson, she also ran accounts for iconic brands such as Levi’s, Baileys, and Google. After launching her career at KesselsKramer Amsterdam, Pay transitioned to ad agency Mother London, where she served a total of 10 years leading award-winning work for brands ranging from Coca-Cola, Dr. Pepper, and Boots to GREAT Britain, Amnesty International, and the creation of FRANK—the British government’s drug helpline for young people, now in its 16th year. Pay also did a stint at Wieden+Kennedy to run the firm’s first global campaign for Honda.