Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.”

Sales cycles are becoming dangerously long. In today’s episode we uncover the myth behind the long sales cycle, why it’s a growth killer and how to avoid the long cycle trap.

Hey there, Brad Roderick here with the inaugural episode of the SMB Sales podcast. In this episode, you'll learn a bit about me, some of the struggles I have experienced in going from a high school kid being told I shouldn't work around other people, to a highly successful senior executive sales leader taking a company from under $15 million to $70 million in less than three years. As they say, "the struggle is real" but so is the breakthrough! It's time to stop trying to do things that don't work. To stop "grinding". To stop trying to, "crush and kill" and start enjoying the gifts that you've been given. I promise, it's not that hard and it's a lot more fun. My goal is to inspire you, encourage you and equip you to be the very best version of you possible. Much of what is "taught" in the world of professional sales today is hype, BS and questionable in terms of both practices and results.   It's time to embrace your unique self and learn how to do what really matters - CREATE VALUE. Value for others and value for yourself, your company and your family. I look forward to sharing the journey with you. Together, we get to make the world just a bit better.