Scott talks with Michael from Social Motion and Video Science about why sellers need to manage video the same way they manage keywords, bids, and listings: with testing, data, and a clear performance goal.Michael explains that the best Amazon videos start with search intent. A shopper looking for an “air purifier” may care about pets, allergies, bedrooms, or odor, and each use case can need a different hook.Instead of running one generic video across every keyword, sellers can build video variants around buyer intent and test which angles drive stronger clicks, CPC, ROAS, and conversions.The big takeaway is that video can become a sales machine when it is refreshed and optimized over time. AI can make the process faster and more affordable, but the strategy still comes from research, scripting, storyboarding, testing, and knowing when to refresh winning creative before fatigue sets in.Episode NotesRelated Post:TikTok as a Growth Channel for Amazon Brands How to Reach Michael:LinkedIn: linkedin.com/in/michaelarkingWebsite: socialmotionfilms.com Scott’s Links:LinkedIn: linkedin.com/in/scott-needham-a8b39813X: @itsScottNeedhamInstagram: @smartestsellerYouTube: www.youtube.com/@smartestamazonseller2371Newsletter: https://www.smartscout.com/newsletter-sign-upBlog: https://www.smartscout.com/blog