Scott is with Matt Snyder, founder of Brands Excel, to discuss one of the most misunderstood transitions on Amazon: moving between Vendor Central (1P) and Seller Central (3P).After years of third-party sellers gaining share, Amazon’s first-party retail business appears to be growing again. Matt explains how tariffs, inventory challenges, margin pressure, and operational complexity have made life harder for many mid-sized sellers, while larger brands continue capturing more market share.The result is a marketplace where the biggest players keep getting bigger.He details the transition from 1P to 3P, including the internal roadblocks that can prevent brands from gaining control of listings, content, and catalogs. Matt also shares how Amazon’s New Seller Success team can sometimes help brands navigate these challenges.Scott and Matt also look at the reverse trend. These are brands moving from 3P back to 1P. In categories like grocery and consumables, Amazon may subsidize pricing and logistics in ways that make the vendor model attractive.There is no perfect model.As ecommerce evolves through AI, social commerce, and changing marketplace economics, brands that know when to shift strategies and navigate the messy middle will be best positioned for growth. Episode Notes:Related Post:How to Use Amazon Ad Data to Find New Product OpportunitiesHow to Reach Matt:LinkedIn: linkedin.com/in/matthew-snyder-amazonWebsite: https://www.brandsexcel.com/Scott’s Links:LinkedIn: linkedin.com/in/scott-needham-a8b39813X: @itsScottNeedhamInstagram: @smartestsellerYouTube: www.youtube.com/@smartestamazonseller2371Newsletter: https://www.smartscout.com/newsletter-sign-upBlog: https://www.smartscout.com/blog