
Episode 189 of The Smart Agents Podcast features Founder of Agent Launch, Eric Preston. With expertise in lead generation and digital marketing, Eric discusses the importance of differentiating oneself in the real estate industry.
Sharing strategies and techniques he has honed in with his own real estate business, he discusses shifts he has personally seen in the digital marketing space and why he believes niching-down is your best bet. In addition, Eric shares his advice for using YouTube as a lead generation vehicle and way to build your credibility as a market expert.
Check out Agent Launch at: https://agentlaunch.com/
Subscribe To Eric’s YouTube Channel at: https://www.youtube.com/@ericbpreston
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May 6, 2024
39 min

Episode 188 of The Smart Agents Podcast features Pete Mohr, founder of Simplifying Entrepreneurship, to discuss the importance of setting up your business to create the life you want. He emphasizes the need to align your business with your vision and use it to achieve your desired lifestyle.
Pete also explains the power of vision, mission, and promise in guiding your business and attracting the right clients. He highlights the importance of going beyond the mission statement and creating a promise that shows the transformation you can provide to your clients.
Additionally, Pete discusses the importance of planning for the end game in business. He emphasizes the need to build a business that can be comfortably exited in the future.
Get Your Copy of The 10 Laws to Business Leadership: https://simplifyingentrepreneurship.com/laws/
Listen to the Business Owner Breakthrough Podcast at: https://podcasts.apple.com/us/podcast/business-owner-breakthrough-podcast/id1567456933?uo=4
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Apr 29, 2024
41 min

Episode 187 of The Smart Agents Podcast features returning guest, Jessica Di Re. Based in Montreal, Jessica last joined us in August of 2021and since then the real estate landscape has changed drastically.
In her local market, she has seen an increase in rentals and has positioned herself to be better equipped to meet her client's needs.
Throughout our conversation, Jessica shares how her marketing efforts have evolved, how she educating clients through the changing market and why she is using webinars to connect with leads on their time.
See more from Jessica at: https://linktr.ee/jessicadire
Follow on Instagram at: https://www.instagram.com/jessicadire
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Apr 22, 2024
24 min

Episode 186 of The Smart Agents Podcast features Richard Luebeck, Broker/Owner of Red Lion Realty located in the fast-growing Katy, TX. Launching his real estate career in 2009, Richard emphasizes the importance of consistency and providing a high level of service to clients.
He discusses the challenges and opportunities during the housing market downturn and the explosive growth during the COVID-19 pandemic. Luebeck also shares his marketing strategies, including open houses, social media, videos, and weekly newsletters.
Follow Red Lion Realty on Instagram at: https://www.instagram.com/redlionrealtygroup/
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Apr 15, 2024
27 min

Episode 185 of The Smart Agents Podcast features 50-year real estate vet and winner of the 2015 Realtor of the Year in Dallas Award, Sonny Moyers. Between 2004 and 2018, Sonny was in the top 4% of all real estate agents nationwide and has just recently released his book, The Architecture of the Real Estate Practice.
Throughout our conversation, Sonny shares practical advice for building a successful real estate practice that will not only survive but thrive regardless of market conditions. From tips on differentiating yourself in a crowded market to the importance of demonstrating professional proficiency, Sonny draws on real-life stories to drive his points home.
📖Get Your Copy of The Architecture of the Real Estate Practice at: http://realestatebook.org/
Check out Sonny on YouTube at: https://www.youtube.com/@AREP2023
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Apr 8, 2024
58 min

Episode 184 of The Smart Agents Podcast features lead generation expert, author and founder of Call The Damn Leads, Drewbie Wilson. In real estate, the name of the game is lead generation and how to get someone to choose to work with you over your competition. With an extensive background in sales and marketing, Drewbie has honed his process for generating exclusive leads.
Beyond bringing in new leads, Drewbie has developed a proven follow-up strategy to not only start a conversation but also close more deals using Memes. Throughout our conversation, Drewbie shares how a combination of organic and paid marketing strategies are your best bet for growing your business.
Get a Free Copy of Call The Damn Leads at: https://callthedamnleads.com/pages/bookdownload
Visit Call The Damn Leads at: https://callthedamnleads.com/
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Apr 1, 2024
40 min

Episode 183 of The Smart Agents Podcast features Milwaukee-based real estate professional Justin Ippoliti. Initially entering the real estate world to supplement his income while teaching, Justin's trajectory took a surprising turn as he transitioned into a full-time realtor with Shorewest Realtors. In our conversation, Justin shares the pivotal moments of his career shift, the evolution of his marketing strategies, and invaluable tips for aspiring agents.
From the challenges faced in education to the dynamic landscape of real estate, Justin delves into the importance of mentorship, adapting to market shifts, and leveraging personal experiences to better serve clients. With a keen eye on growth and efficiency, Justin's insights offer a roadmap for success in an ever-changing industry.
Key takeaways include the potential for unexpected career paths, the significance of relationship-building in real estate, the necessity of adapting marketing methods, and the value of tracking success and trends.
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Mar 25, 2024
29 min

Episode 182 of The Smart Agents Podcast features New Jersey-based agent John Tawfik of The John Tawfik Real Estate Team. Sharing his experience and strategies for building a successful real estate business, John emphasizes the importance of tapping into your sphere of influence and expanding it through personal connections, social media, and community involvement.
John also highlights the value of mentorship and support in the real estate industry. John's approach to marketing focuses on nurturing leads and building relationships for long-term success.
Follow the John Tawfik Real Estate Team on Instagram at: https://www.instagram.com/johntawfikrealestateteam
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Mar 18, 2024
34 min

Episode 181 of The Smart Agents Podcast features Kat Torre, Brand Architect and Voice Expert, to share her insights on a topic that's becoming increasingly pivotal in the real estate industry – personal branding.
Stressing the importance of authenticity, Kat urges agents to create a brand that not only aligns with their values but resonates with their specific audience. Her advice is valuable for both new agents in the midst of developing a tailored brand for a unique audience and veteran agents looking to re-energize their careers.
Lastly, Kat emphasizes the importance of a consistent online presence. From social media to partnerships and media collaborations, she shares how agents can build credibility and expand their reach in today's competitive market.
Check out Kat Free Brand Building Materials at: https://www.kattorre.com/freebies
Listen to the Not Nice. Clever. Podcast at: https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709
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Mar 11, 2024
35 min

Episode 180 of The Smart Agents Podcast features Karl Becker, seasoned sales professional and the Founder of Improving Sales Performance, Karl Becker. Bringing his wealth of experience to the table, Karl shares his insights on tackling negative perceptions of sales professionals and the crucial role deep connections play in elevating your sales performance.
Karl introduces his groundbreaking book, "Iceberg Selling," which delves into the art of going beyond surface-level interactions. In this insightful conversation, he unveils practical steps for understanding clients' needs and desires on a profound level.
Join us for an episode filled with valuable tips, real-world experiences, and a deep dive into the art of Iceberg Selling.
Get A Copy Of Iceberg Selling at: https://www.icebergselling.com/
Connect with Karl on LinkedIn: https://www.linkedin.com/in/karlbeckeriii/
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Mar 4, 2024
43 min
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