Have you been trying to move into a value-based pricing model, and you’re feeling like you can't get your customers to change their perception of you from creative supplier to business partner?   

In this episode, I’m going to tell you why your discovery process is based on flawed thinking and is never going to get you better clients and what you should be doing instead.

Remember, if your prospects are coming to you for deliverables and you want to pivot the conversation from creative deliverables to strategy, I’ve created a FREE Masterclass on how to:

• explain strategy to potential clients,
  
  


• how to Pivot them away from deliverables,
  
  


• how to make sure they can afford you, and
  
  


• how to close them into a strategy sale instead
  
  

Simply by being more valuable.

So, if that interests you, it’s free and it’s available now: http://howtotalkaboutbranding.com

I’ve also included a download with the first contact response and the conversation script with responses to sticking points and roadblocks, so go ahead and you can learn how to pivot deliverable clients to strategy clients.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simpligy.substack.com