Depending on your perspective, the good news is that, no, you do not need to be a designer to be a brand strategist.   

I want to show you some of the traits that good brand strategists share and you might be surprised to find that, what you perceived as weaknesses are actually strengths.   

See, brand strategy is one of those elusive industries where those of us who have wide-ranging abilities (but have worried about not feeling like we have a real, one thing that we specialize in), can feel right at home and, in fact, can excel.  

So, who should be a brand strategist? Or, more to the point, who’s most likely to be successful as a brand strategist and absolutely love coming to work every day, because, isn’t that the point?   

There’s a big difference between choosing strategy because you’re sick of bad creative customers versus choosing strategy because it’s an endlessly enjoyable opportunity.  

Listen to the episode to see how your unique abilities fit as a strategist.

And if your prospects are coming to you for deliverables and you want to pivot the conversation from creative deliverables to strategy, I’ve created a FREE Masterclass on how to:    

• explain strategy to potential clients,   


• how to Pivot them away from deliverables,   


• how to make sure they can afford you, and   


• how to close them into a strategy sale instead   

Simply by being more valuable.   

So, if that interests you, it’s free and it’s available now: http://howtotalkaboutbranding.com  

I’ve also included a download with the first contact response and the conversation script with responses to sticking points and roadblocks, so go ahead and you can learn how to pivot deliverable clients to strategy clients.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simpligy.substack.com