Entrepreneurial struggle isn’t really about strategy. It’s about the identity-level beliefs running underneath. In this episode of The Shift Show, Andrea McTague is joined by Claire Goddard, Registered Provisional Psychologist at ShiftGrit, to explore why so many capable, intelligent founders hit an invisible ceiling — even when their business is objectively succeeding. Entrepreneurs often assume burnout, anxiety, or stagnation means they need a better plan, more discipline, or sharper execut...