Welcome to The Share Podcast where we dive into all the ways that you can use storytelling to scale your startup. If you’ve ever struggled with how to connect better with your customers, how to find the words to share your story, or what the best way is to stand out from the rest in your industry, this podcast is for you. Each week, host, master brand storyteller and creator of the Storycraft™ method, Amber Williams, shares tangible tools and tactics to help you craft your unique brand story and learn to harness its power to build your business. Hear from successful startup CEOs who are using story to excel in today’s ever-competitive, high stakes, now or never market environment. From discovering the secret anatomy to crafting a brand story that sells to learning how to activate your story to create a magnetic retail experience, The Share dishes on all aspects of growing a new business with proven strategies from Amber's 10+ years in branding and storytelling.