It's been a long, weird year...but the ust team is finally back with a new episode of the shakedown podcast. In episode 4, the crew talks about new team additions and the importance of long-form storytelling.

Our values are at the core of everything we do. They’re important to help us grow and become a better brand for our community. Before beginning our brand refresh process, the team created a new set of values to hold ourselves accountable and to inspire positive change in every aspect of the new brand - from rethinking our carbon footprint to being intentional with our marketing and product development. Listen in to episode 3 and hear about how we are making moves to improve from the inside and out.

The ust team dives deeper into the process of a new brand direction. What is the origin of the name “the shakedown”? What do stinky fermented shrimp flakes have to do with product development? How is new website development coming along? John and Anton go into detail on their recent product development and food tour of Asia. Find out what other ust nonsense you can look forward to!

If you’re a creative type, or you’re into the outdoors, you’ll want to hear about this up and coming brand. John (brand manager), Haille (graphic designer), Ethan (visual designer), Anton (product designer), and Tony (creative manager) explore the new ust vision. Discussion covers: why there’s a need for the new vision, what this task entails, and the troubleshooting involved in creating a new brand direction. Find out what to expect from the ust crew in the next year!