Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated Marketing Companion podcast with marketing legend Mark Schaefer. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on social media!

Brooke founded B Squared Media in 2012 with a marketing mantra of, Think Conversation, Not Campaign.Ô Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.

Brooke is an “in the trenches” marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her “ah-ha” social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey’s “Top 25 Women Entrepreneurs & Brand Builders.”

You can find Brooke speaking on stages around the world (in normal times) or on her favorite social media channel – Twitter – by searching her name.

In this episode: 

• Comfort marketing 
• Nostalgia as a marketing tactic
• Building a brand or team based on love 
• The challenges of changing consumer expectations 
• Why any marketers first rule must be "Know thyself"