The Servant Marketer
The Servant Marketer
Jenny Petty
A podcast that explores the crossroads of Servant Leadership and the marketing profession. Featuring marketing leaders, marketers, entrepreneurs, academics, and creatives sharing their experiences in marketing, leadership, business, and education to develop a new generation of marketers that serve first.
Dr. Karla Bird and Dr. Salena Beaumont Hill | An Indigenous Perspective of Collective Stewardship
In the final episode of our special series on the ten characteristics of servant leadership, we celebrate an awe-inspiring perspective of the definition of stewardship and explore leadership through an Indigenous lens. Dr. Karla Bird of the Blackfeet Amskapi Piikani Nation and Dr. Salena Beaumont Hill of the Crow Nation discuss the Indigenous experience with leadership and community contribution. And they explain why language around stewardship matters to people when an idea like volunte...
Apr 27, 2023
1 hr
Thomas Kemeny | Making Space to Listen
A key skill for any profession is listening, but in marketing, it’s necessary to cut through the noise and find compelling stories. Sometimes, we get in our own way, feeling a need to fill an empty space with our thoughts when we should make room for others instead. Thomas Kemeny, Author of Junior: Writing Your Way Ahead in Advertising, joins us to discuss listening and its impact on creative work, client relationships, work-life balance, and creative inspiration.As Thomas suggested, th...
Mar 15, 2023
39 min
Vince Rougeau | Healing from a Place of Dignity and Understanding
Healing is perhaps the most ambiguous of the 10 characteristics of servant leadership. Every person processes pain differently, but it’s often the unspoken wounds we inflict on others that call for intentionality in compassion and compromise.As Vince Rougeau, President of College of the Holy Cross, advises, by taking the time to listen, you’ll often find that the path to healing is easier than you think.In this episode on healing, Vince shares his unique insight on staying grounded in h...
Mar 8, 2023
50 min
Abnia Loriston | Growth Through Access, Diversity, Inclusion, Belonging, and Equity
Growth is hard no matter who you are. But for minorities and marginalized groups, the creative industries have historically not provided the same ladder to leadership that the majority has been given. Abnia Loriston, Program Director at The Creative Ladder, is working to fix that.Powered by existing creative industry players like Dionna Dorsey Calloway, David Griner and Ryan Reynolds, Abnia’s work helps to open doors for some that would otherwise remain closed. The Creative Ladder i...
Mar 1, 2023
48 min
Mark Mohammadpour | Ted Lasso and the Empathetic Lens
Empathy is an intentional aim to understand and accept the emotional perspective of others. As a core characteristic of responsible servant leaders, empathy is a bedrock of professional relationships as it drives positive communication and promotes well-being in the workplace.Mark Mohammadpour, Owner and Chief Well-Being Officer of Chasing the Sun, shares his insights on empathy and how the pandemic catapulted it to the front of the people management conversation. Jo...
Feb 15, 2023
41 min
Debbie Heiser | Developing Foresight
Not only is foresight important when projecting outcomes, but it’s critical to perceiving relationships and habits. By taking lessons from the past to heart, servant leaders can identify unsettling patterns in the present to help sculpt a brighter future.Debbie Heiser, creator and founder of Lead Your Life With Debbie Heiser, shares why she believes foresight is one of the most important characteristics in servant leadership. Join us as we discuss:Naturally trusting y...
Feb 8, 2023
43 min
Brad Stulberg | Awareness: Overcoming Perfection
Awareness, especially disciplined self-awareness, is a key leadership attribute for recognizing issues within a team. Servant leaders must constantly scan the horizon and be aware of what is around them, but also cultivate a deep understanding of themselves. Brad Stulberg, author of The Practice of Groundedness, shares his insights on how great leaders can attain self-awareness by embracing practice over perfection. Join us as we discuss:Heroic indiv...
Feb 1, 2023
51 min
Teresa Valerio Parrot | Building Consensus Through Persuasion
The art of persuasion is an essential implement in every servant leader’s toolbox. Bound by truth and choice, a great persuader can bring teams to a composed consensus and move projects forward.Teresa Valerio Parrot, Principal at TVP Communications, shares her insights on how persuasion is used for good to influence and empower teams to overcome roadblocks together. Join us as we discuss:The fine line between persuasion and manipulation (4:55)Defining characteristics...
Jan 25, 2023
47 min
Christina Garnett | Building Authentic Communities
Humans naturally seek out fellowship in community, but someone has to take it upon themselves to intentionally build community through listening, empathy and advocacy.Servant leaders build community by sensing and diagnosing real issues. Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her insights on building communities in a post-pandemic world. Join us as we discuss:Coaching the right people as community buil...
Jan 18, 2023
53 min
Jeff Kallay | Conceptualization in a Transformation Economy
Helping kick off our 10-part series on the characteristics of servant leadership, Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, joins me to discuss conceptualization.Jeff has spent the last 16 years touring colleges and universities and auditing their campuses. In doing so, he’s helped over 300 schools elevate the student experience.In this episode, Jeff and I talk about conceptualization in student-centric branding and lessons that higher ed marketers can take aw...
Jan 11, 2023
40 min
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