The Servant Marketer
The Servant Marketer
Jenny Petty
Episode 18 - Terry Flannery | How to Market a University
47 minutes Posted Jan 13, 2021 at 3:00 pm.
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Teresa (Terry) Flannery is a higher education leader with 35 years of experience in a wide range of functions, including advancement, admissions and student affairs.  She has worked at large, medium, and small institutions, both public and private.

One of the leading university marketing and communication professionals in the world, recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful marketing campaigns in all of higher education. She is also a consultant, speaker and author of How to Market a University: Building Value in a Competitive Environment, an upcoming book for the Johns Hopkins University Press in their higher education leader series.

Flannery currently serves as the Interim Vice President for Marketing and Communications at Stony Brook University. In 2019-2020, Flannery served as a Policy Fellow at the Center for University Excellence at American University, where she also served from 2008-2019 as Vice President for Communication and a member of the executive team.  Prior to that, she served at the University of Maryland in a number of roles, including 11 years as its first chief marketing and communications officer.

A well-rounded leader with a PhD from Maryland in a renowned program in higher education and student development and a former fellow at The Academy for Innovative Higher Education Leadership, Terry is known for creativity, innovation and inclusion.  She was instrumental in leading the development of a university-wide student success initiative and its first Plan for Inclusive Excellence at American University.  She is passionate about demonstrating the value of higher education to transform lives and societies, and her leadership network extends across the globe, serving as Chair-Elect of the Board of Trustees of CASE, one of the largest global education associations in the world.

In addition to her PhD in Education, Flannery holds a BA in English (American Literature) and a Master’s in Education., all from the University of Maryland.