Rick Bailey is principal of RHB, a leading marketing and design consultancy serving higher education and related not-for-profit organizations. He brings more than 40 years of experience in not-for-profit marketing, including work in fundraising, public relations, college recruitment and marketing communications. More than 250 institutions and organizations in education, the arts, social services, healthcare, professional services and membership associations have enlisted Rick’s counsel with the RHB team.

Rick began his career at his alma mater, Spring Arbor University, where he managed college relations, communications, fund-raising and recruitment, He attended Michigan State University for graduate studies in higher education administration. He served as the president of an advertising agency for eight years before launching his own firm in 1991. He is a frequent conference speaker at regional and national meetings of professional marketing and educational organizations and, served for 13 years on the faculty of Mendoza College of Business as an adjunct professor of marketing at the University of Notre Dame. He is the author of the award-winning book Coherence: How Telling the Truth Can Advance Your Cause (and Save the World). Its second edition was released in 2020. His most recent book, Imagine Voraciously, is targeted for release in late 2020.

In this episode: 

• Are all marketers liars? 
• How is Coherence different from a Brand Promise? 
• The secret weapon on the RHB team
• The role ego plays in marketing
• The difference between manipulation and persuasion