Gary is easily one of Wisconsin’s most iconic, respected and philanthropic ad men.

As Executive Creative Director at BVK, his work is legendary in Wisconsin, having won every prestigious award from Canne’s Lions and One Show Pencils to CA, Clios, and Obies. He helped grow BVK from a small $30 million creative boutique to a $280 million national powerhouse and one of the country’s 25 largest privately held agencies.

 But possibly his biggest impact has been on the non-profit world. As founder/creative director of Serve Marketing, the country’s first, all-volunteer, non-profit ad agency, Gary Mueller has dedicated his career to shining a light on underserved causes and changing dangerous behaviors.

In this episode: 

• Gary's journey to his "karmic work" 
• The sacrifices he made to bring Serve Marketing into the world
• Barriers for non-profits when it comes to marketing 
• Why brands need a purpose