The Servant Marketer
The Servant Marketer
Jenny Petty
Episode 14 - Barney Abramson & Lynn Arage | #TeamAwesome Part 1
45 minutes Posted Nov 23, 2020 at 5:00 am.
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Show notes

Barney Abramson and Lynn Arage have worked for some of the biggest brands in the world including Disney, Black & Decker, and International Game Technology. Their careers have spanned various marketing functions including event marketing, strategy, social, design, and management.  But most importantly, they helped create one of the best teams to ever exist in marketing - #TeamAwesome.

In this episode: 

  • The rise and fall of #TeamAwesome
  • Building a healthy, diverse team 
  • Corporate culture and its impact on fun
  • Lynn and Barney's lived experience as people of color and children of immigrants in the marketing profession
  • Their careers working for some of the biggest brands in the world
  • Transitioning from being a doer to being a delegator
  • What a great diversity and inclusion program might look like 
  • How brands can create a sense of belonging