Trey Laverty is the Director of Sales & Marketing at Slate Group, a national print marketing company in Lubbock, Texas. He challenges himself, the sales team, and clients to think as they never have before in order to make the print world better, one project at a time. He recognizes that in order to continue to see the viability of print marketing for Slate Group and their clients, it is important to stay ahead of trends in the print industry. He has collaborated with brands such as the University of Wyoming, Southwest Airlines, and the Texas Rangers to create engaging print marketing pieces that transform the recipient's experience with each marketing piece they receive.

In this episode we talk about: 

• The evolution of print (spoiler: it's not dead) 
• How Slate Group builds relationships and markets the company in a crowded vertical 
• The ideation behind Slate Group's annual Christmas gift
• Why fun should be a part of leadership 
• What Garth Brooks can teach us about marketing and service