The Servant Marketer
The Servant Marketer
Jenny Petty
Episode 7 - Dr. Josie Ahlquist | Digital Leadership and Community Building
59 minutes Posted Sep 30, 2020 at 4:00 am.
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Dr. Josie Ahlquist is an award-winning researcher who studies digital leadership. Her new book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World just launched. She is a digital leadership educator, discovering the intersection of social communication technologies and leadership capacity. As a speaker, author, and researcher she believes in challenging how we think about social media for building community and leadership development, as well as a tool to empower teens and young adults.

As an international leadership speaker, Josie has trained thousands of students and educational professionals. Her vision is to provide a digital remix on how to empower leaders of the 21st century. Josie's research is grant-funded and award-winning. She has an active research agenda, that digs into the digital experiences of senior executives, educational professionals, and college students. She is published in a number of journals and books including the Handbook for Student Affairs, Journal of Leadership Studies, New Directions for Student Services, and New Directions for Student Leadership.

In this episode: 

  • Building digital communities in the time of "virtual" everything
  • The biggest misconceptions leaders have about social media
  • How modern leaders use social media to build community 
  • How leaders can meet social media managers in the middle to solve for the emerging mental health crisis 
  • Does Gen Z want marketers to chase them from social platform to social platform? 
  • Details on Josie's new book
  • How brands can build equitable and inclusive communities online