Tony Dobies, Senior Director of Marketing at West Virginia University joins us to talk about his baseline research into the effects of working in social media on the mental health and well-being of these key marketing staff members. Tony is a former sports journalist turned PR guy turned social media manager, and now serves a large team in a leadership position. When Tony noticed changes in his team's demeanor, he didn't sit on the sidelines. He took initiative and created and executed one of the first studies of its kind - namely how does the day to day work in social media harm the staff members who do it. 

In this episode you'll learn:

• The expanded scope and responsibilities social media managers face
• What leaders can do to gain empathy and understanding for their social media teams 
• What you should NEVER say to a social media manager 
• The study findings that surprised Tony the most
• Is social media manager the new public relations specialist?