Host Rob Cairns returns after an unexpected family loss to welcome regular SEO segment guest Warren Laine-Naida. In this episode, Warren dives into how modern SEO has evolved, urging website owners to move away from purely trying to rank for specific keywords and instead focus on genuinely being found by their target audience. He shares three practical, actionable tips you can apply to your WordPress website this summer to boost site performance, crawlability, and overall user experience.