The SDM Show
The SDM Show
Rob Cairns
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Episode 667 AI and Agency Life With Ryan Waterbury
In this episode of the Agency Chat segment, host Rob Cairns and co-host Ryan Waterbury dive deep into the practical realities, challenges, and security concerns surrounding the integration of Artificial Intelligence (AI) in modern digital agencies. Moving past the "hype," they explore how AI impacts cybersecurity patching, software development, content quality, and agency cost structures.
Jun 18
37 min
Episode 666 WordPress Security Concerns and New Online Protection Laws With Tim Nash
This podcast episode features a conversation between Rob Cairns and security expert Tim Nash regarding the evolving landscape of WordPress security and digital privacy laws. The duo explores the controversial decision to delay automated plugin updates by twenty-four hours, arguing that this window primarily benefits hackers rather than protecting site owners. They also critique the integration of AI API keys into WordPress core, warning that storing expensive credentials in a database creates a high-value target for SQL injection attacks. Turning to government policy, the speakers compare Canadian and British legislation, such as Bill C-22, which they believe attempts to compromise encryption under the guise of public safety. Ultimately, the source concludes that technological literacy and critical thinking are more effective security tools than arbitrary government bans or poorly implemented software restrictions.
Jun 14
47 min
Episode 665 SEO Pluging I Am Building For WordPress With Joel Jenkins
This podcast features Rob Cairns interviewing Joel Jenkins about his new WordPress tools.. Jenkins explains that he entered a competitive market to provide a privacy-focused alternative that stores data locally rather than relying on external platforms like Google Analytics. A key highlight of the software is the integration of AI agents, which allow users to interact with their site data using natural language queries. The discussion covers the importance of tracking competitors, the shift toward answer engine optimization, and upcoming features like agent-managed split testing. Ultimately, the sources emphasize providing small businesses with simplified, actionable insights without the complexity of enterprise-level tracking suites.
Jun 11
39 min
Episode 664 How To Avoid Being Overwhelmed in Your Business With Patrick Brown
In this episode, Rob Cairns sits down with fellow Torontonian and fractional COO, Patrick Brown, to dive deep into a problem every entrepreneur faces: business overwhelm. Patrick shares his accidental journey from running retirement residences to becoming an expert in operational management. Together, they discuss the critical need for systems, why entrepreneurs struggle to "let go," and the daily tactics you can use to prevent stress from spiralling into a business or personal disaster.
Jun 5
48 min
Episode 663 The WebCopy System With Todd Jones
In this episode of The SDM Show, Rob Cairns sits down with copywriter and digital strategist Todd Jones to discuss his brand-new WebCopy System. Moving past the old "website copy framework," Todd explains why relying strictly on randomized AI prompts is a massive mistake. Instead, he breaks down how to build an AI-agnostic system tailored to your unique brand voice, allowing you to maximize any LLM (Gemini, Claude, or ChatGPT) for high-converting website copy.
Jun 3
36 min
Episode 662 Dealing With Copycats With Alan Li
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book, the importance of continuous foundational learning, and why true faith requires actionable lifestyle changes rather than passive belief.
May 30
46 min
Episode 661 Foundations Creating A Hebrews 6 Disciple With Jeff Brown
In this episode of The SDM Show, host Rob Cairns sits down with longtime friend, workplace education specialist, and assistant pastor Jeff Brown. Jeff shares the personal calling that led him to write his first book, Foundations: Creating a Hebrews 6 Disciple. Together, Rob and Jeff break down the core structural philosophy behind the book, the importance of continuous foundational learning, and why true faith requires actionable lifestyle changes rather than passive belief.
May 29
32 min
Episode 660 SEO is Validation, Not Discovery With Bridget Willard
In this monthly digital marketing segment, Rob and Bridget dive deep into the changing landscape of search and consumer behavior. They challenge the traditional perspective of SEO, arguing that SEO is no longer the primary tool for product discovery but has shifted into a tool for validation.They explore how modern consumers rely on social media, word-of-mouth, and tight-knit communities to discover new things, leaving search engines to act as the final step to verify legitimacy and logistics.
May 26
38 min
Episode 659 The Human Factor in Business Growth With Joshua Gould
In this episode, host Rob Cairns sits down with Joshua Gould, the Founder and CEO of The Big Word, to explore the critical role that relationships, trust, and human connection play in business growth and adapting to technological changes. Joshua shares his extensive entrepreneurial journey—from selling beer in UK call centers to pivoting a international military contracting firm into a digital, AI-driven language translation powerhouse. Together, they discuss the balance between optimizing workflow via automation and retaining the invaluable human factor that sets a brand apart.
May 25
1 hr 12 min
Episode 658 My Life As A Reporter With Cal Millar
In this episode, host Rob Cairns sits down with his long-time friend and colleague, Cal Millar, an esteemed former reporter with a career spanning decades in the Toronto media landscape. Cal reflects on his life on the crime beat, sharing the stories, the people, and the intense experiences that defined his career. The conversation dives deep into his new book, My Life as a Reporter: I Cried at Disney World, and explores the profound differences between being a dedicated reporter and a modern journalist.
May 19
52 min
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