
In this episode, Rob Cairns dives into the critical importance of website security in today's rapidly evolving threat landscape. With AI-driven cyber threats on the rise, simply having a website without proper security management is no longer viable for businesses. Rob breaks down recent industry vulnerability trends, highlights real-world examples, and makes a strong case for why every website owner needs a dedicated security professional in their corner.
Aug 12
34 min

In this episode, Rob Cairns dives into the critical importance of website security in today's rapidly evolving threat landscape. With AI-driven cyber threats on the rise, simply having a website without proper security management is no longer viable for businesses. Rob breaks down recent industry vulnerability trends, highlights real-world examples, and makes a strong case for why every website owner needs a dedicated security professional in their corner.
Aug 10
7 min

Host Rob Cairns is joined by recurring co-host Bridget Willard for a marketing segment exploring the concept of "Moneyball" in business and digital strategy. They break down how to look past vanity metrics, focus on high-impact performance indicators, and set up effective customer engagement tactics.
Aug 10
50 min

In this solo episode of The SDM Show, host Rob Cairns discusses the critical importance of maintaining daily backups and regular updates for your WordPress website. He highlights how AI-driven security threats are actively discovering old vulnerabilities and explains why proper website maintenance is essential to protecting your online business reputation, e-commerce revenue, and digital presence.
Aug 4
7 min

In this episode of The SDM Show, host Rob Cairns welcomes back Blake Whittle to discuss his acquisition of Infinite Uploads, a powerful WordPress plugin designed to streamline and improve media library management. Blake shares his journey into plugin acquisition, the importance of building trust during business transitions, and how Infinite Uploads helps everyday WordPress users offload media, speed up sites, and simplify storage without technical complexity.
Jul 31
34 min

In this episode of The SDM Show, Rob Cairns sits down with copywriter Todd Jones for an insightful Ask Me Anything (AMA) session focused on copywriting, content creation, and the evolving role of AI in writing. Todd shares practical advice for business owners looking to clarify their message, build trust with their audience, and leverage modern tools without losing their unique voice.
Jul 28
44 min

In this edition of Agency Chat, host Rob Cairns is joined by Ryan Waterbury (One Dog Solutions) to discuss the real-world realities of WordPress security, performance, and why Ryan decided to build custom plugins for his agency. They dive into the overhead of heavy security plugins, moving protection to the server level, implementing Google Fraud Defense, and why daily web care maintenance is no longer optional.
Jul 25
33 min

In this episode of The SDM Show, host Rob Cairns is joined by guest Adam McLaughlin to dive deep into modern marketing, customer experience, and the core elements that build brand trust.Together, they discuss why consistency is the foundation of any great brand, the true definition of authenticity, and why businesses must look beyond basic service delivery to create memorable customer experiences.
Jul 21
49 min

In this brief and deeply personal episode, Rob Cairns opens up about a major life event that has kept him distracted over the last couple of months. While ensuring all of his digital marketing and consulting clients remained fully supported and up and running, Rob and his family have been navigating the profound loss of his brother, Gord, who passed away at the end of May. Rob shares his heartfelt reflections on his brother's life, the challenge of losing him too soon, and expresses immense gratitude to the community for their overwhelming support.
Jul 17
6 min

In this episode, Rob Cairns sits down with Bryan Fikes, the mastermind behind Bonsai Marketing, a growth engine specialized in local service businesses. Bryan shares his personal journey through the extreme highs and lows of entrepreneurship, his decision to embrace sobriety, and how it shifted his life perspective. The conversation dives deep into the evolution of AI, practical ways it reshapes agencies and businesses, and navigating security concerns. Plus, don't miss an exclusive live appearance by Bryan's self-developed AI sidekick, Body!
Jul 12
42 min
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