On this episode of Savvy Host Podcast, host Jodi shares 10 social media marketing tips for vacation rental hosts. She emphasizes the importance of using social media to connect with people, rather than just throwing content out there. While social media is not the primary platform for booking vacation rentals, Jodi recommends using Instagram for engagement strategies and learning about content to post. She also cautions that TikTok is easy to share content on, but harder to build relationships. Instagram Action Plan AudioPerfect Guest Avatar WorkbookBuffer LinktreeLinkinbioFacebook Business SuiteJodi's Blog Content About Social Media

In this episode, we're focusing on the creation and utilization of Destination Guides. Destination guides are a powerful tool that can attract potential guests and enhance your marketing efforts across various platforms. Join us as we explore the importance of destination guides and walk you through the step-by-step process of creating your own.—-----------------LINKS:DownloadDestination Guide Template: https://shorturl.at/tIR12Stock PhotosCanva Pro: jodibourne.com/canva Unsplash: https://unsplash.com/Adobe Photos: https://stock.adobe.com/Photos you’ve takenSign UpThe Perfect Guest Avatar: jodibourne.com/avatarFollow MeInstagram: https://www.instagram.com/heyjodibourne/Facebook: https://www.facebook.com/HeyJodiBourne/Email: [email protected] 5: Perfect Guest Avatarhttps://savvyhostpodcast.com/episode/creating-marketing-guest-experiences-to-your-guest-avatar

Dogs Welcome Facebook Group Dog's Welcome Website / Certification Jolene's Instagram Jodi's InstagramPet-Friendly Amenities: Food dishes, water bowlsPet beds Dog treats / healthyDog bedsExtra leashes Outdoor play areas (fenced yard)Pooper scooper and waste bags.  Shaded yard with dog pool, dog water. Chew Toys, snuggliesSwimming pool, water, ladder, skimming tool, dog floatsExtra towels for pets (colored towels) Crates Waterproof blanket for sofa or bedsVacuum and enzyme cleaner for pet hair and stains. First aid kit Cat scratch thingy/cat toys? Dog-friendly restaurants and shopsEmergency Vet and groomer recommendations, doggy daycare, Info about nearby trails, beaches, and parksGuest Communication and Rules Be clear about pet rules.  If they can’t get on the sofa, where can they hang out - pet beds?  Blankets?  If they sleep on the bed, they are going to sleep on the bed… you can’t stop them, so make it easier. Where do they dispose of dog poop?  Do you have bags? A specific trash can?Pet fees - consider both options - does it cost you more money to allow pets?  Does it cost you more to allow 2?  Why not big dogs?  Consider extra cleaning fees if there is a problem (deposit) Pet communication - a letter to the dogs about rules and where they can go.  (from your pet to theirs?) Add a section to your guest guide and send an email out before the stay reminding them of where they can take their pet - trails, beaches, times, restaurants, parks, etc.  Marketing your dog-friendly vacation rentalWebsite and listing sites: Optimize your listing.  Use those terms pet-friendly, dog-friendly, love dogs, pets welcome, we love our dogs and we will love yours, Do keyword research. Pet-friendly filter on your website. (cottage stays ) Add a full paragraph about your pet-friendly features to your listing descriptionLots of photos of dogs enjoying your home and the amenities you provide. Stayed at a place because of a photo of a dog in the pool.  Blog posts about dog-friendly things to do. Articles about dog-friendly restaurants, hiking trails, etc. Social MediaShare engaging content featuring pets enjoying your property, post helpful tips for traveling with pets, and engage with pet-related communitiesConsider pet travel influencers. Use pet-related hashtags on Instagram (show notes) #dogfriendlyairbnb huge, but think of smaller more specific hashtags like “#dogfriendlyaustin Consider sharing photos and reels of your own pets to increase your following. This can help you reach a wider audience of pet owners.Ask guests to send photos and videos of their pets playing and make this a reel or highlight series. Collect specific reviews from dog parents and display those on social media Dog-friendly travel groups on Facebook Share your love of pets with your audience. Email marketinglead magnet...

In this episode, I help you understand how to use Instagram successfully for marketing your vacation rental property and explain five important understandings you should have about Instagram. Take the Instagram Action Plan Audio Course for free through July 2023. jodibourne.com/instagramFollow me on Instagram @heyjodibourne

In this episode, I discuss some ideas for creating a better guest experience for your guests by offering the comforts of home, amazing hospitality, excellent guest communications, and personalized services. When you know your Perfect Guest Avatar and create the Perfect Guest Experience, your guests will treat your property better, give you amazing reviews (even if something goes wrong), share your property with their friends and book again! Once you have your guest experience dialed in, you can create a brand around this experience - your offer, your USP (differentiation), your social media and other marketing messages all become centered around the guest first experience you've created. The first step in creating a better guest experience is having a deep understanding of who your guests are. Use the Perfect Guest Avatar Workbook to figure this out. Download the workbook here: Perfect Guest Avatar Workbook

One of the first things you need to do when you start a vacation rental business - or when you are ready to uplevel your business is to create a specific guest avatar. This will help you with every single aspect of your business - from creating a better experience to adding amenities, communicating before the guest stay, and creating better content and marketing materials and creating your vacation rental brand. Use the Perfect Guest Avatar Workbook to help you create a guest avatar that will love your property, treat it like their own, leave amazing reviews and share it with their friends.

Email marketing is one of the best ways to get more direct bookings for your vacation rentals. Email marketing not only to previous guests but also to prospective guests - your future guests. But the best way to do that is not by sending a generic "book your getaway" email. You need to be sending valuable content in the form of a regular newsletter, encouraging your subscribers to have conversations and reminding them to book. The three steps to get started with email marketing: Create A Lead Magnet (an offer on your website that you give them in exchange for their email address.) Sign up for Mailchimp or Convertkit or another email marketing platform. Set up automation in your email marketing platform that gives your subscribers the lead magnet you promised and welcomes them to learn more about you and your business and begins to build trust in you and your business. destination guide template in Canva

There are a lot of different paths vacation rental business owners take and directions they want to take their brand. This episode shares the roadmap or strategy I use to create a professional hosting business.

Your brand promise The key to building a successful and memorable brand. It is the promise you make to your guests, future guests, employees, community members, yourself and anyone else who comes into contact with your brand. Your mission will clearly communicate your brand's purpose, your guest experience and how you serve your people. Values are what you stand for. Why should people trust you and what is important to you as a brand? Defining clear values for your brand has a few key benefits. For one, it helps give your brand structure and consistency. Secondly, and perhaps most importantly, it helps your brand connect with your target audience. People tend to naturally gravitate toward those who share similar values. The same is true for brands. And thirdly, having clear values helps you differentiate your brand from your competitors.If you value safety, for example, then this will guide you as you buy amenities, create safety protocols, and market these safety features. Parents will appreciate this value and what you do to protect their family. Brand Value Examples: HonestyRespectAdventureImaginationEnergyEnvironmentSafetyBeautyInfluenceExcellenceCleanliness KindnessQuality TimeRelationshipsHospitalityDiversityEntertainmentPrivacySustainabilityFunAffordabilityValueHistoryCultureCreativityConservationAnimal welfareSimplicityCommunityFaithFamilyLoyaltyFriendshipFriendliness CaretakingResponsibilityQualityPeaceRelaxationLearningNatureBlog - The Ultimate Guide To Vacation Rental BrandingJodi's Instagram @heyjodibourneemail: [email protected] example - Instagram Post communicating a brand value

How To Write A BADA$$ Listing Description Download Perfect Guest Avatar Workbook - Free Download Instagram Reel - Listing Description No-NoGrammarly - Chat GPT - Jasper AIFrom My blog - 15 Tips For Writing An Amazing Listing Description