Licensing International Rising Star/baseball fan, Nick Manzo from IMG Licensing, joins the boys to tell the story of how an unknown candy inventor was able to side step licensing the Babe Ruth name at the height of the baseball star's popularity, creating the most well-known candy bar of all time...
Aug 31, 2022
37 min
On this episode, the boys take on the entire grocery store! Peter and Trevor go on an all-out food review tasting and reviewing any and all licensed food products they could find. The boys try everything from Wendy's Frosty cereal to California Pizza Kitchen Pizza and even Kraft Mac n' Cheese ice cream. Let's see if they can keep it all down!
Aug 4, 2022
1 hr 17 min
![Ep02 The Surprising [Licensing] History of Breakfast Cereal](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL21lZGlhLnJzcy5jb20vcm95YWx0eXJlcG9ydC8yMDIyMDgwMl8wNDA4MjlfMzIwMTNhNzc4Y2YxMDUyMTI0MWY3MTFhYmM3YjRjYjYuanBnIiwiZmFsbGJhY2siOiJodHRwczovL2lzMy1zc2wubXpzdGF0aWMuY29tL2ltYWdlL3RodW1iL1BvZGNhc3RzMTEyL3Y0Lzk0LzE3L2ZiLzk0MTdmYjhjLTg5Y2QtODdjYy05MTIwLTlhNTUwNTYwNjUzMy9temFfNTY0NTcwNjU4MTc1MzgzNDMwMi5qcGcvNjAweDYwMGJiLmpwZyJ9.MS8sN6wAptFaF_0AwpBIHkFz6DKL6trgf9AN4hoN7jY.jpg?width=200&height=200)
This episode the boys discuss not only how Dr. John Kellogg and his brother Will Kellogg started a revolution in breakfast but how it resulted in the first ever Food & Beverage Licensing IP legal battle. The court's ruling will not only pit two brothers against each other, but will set the stage for all food licensing court cases to come.
Aug 2, 2022
1 hr 2 min