Stacey Grier, Chief Marketing Officer for The Clorox Company, which won “Best In-House Agency” this year from the In-House Agency Forum (IHAF). Stacey is in charge of marketing for household brands like Clorox, Pine-Sol, Burt’s Bees and Brita. Storyhunter co-founder Alex Ragir sat down with Stacey to discuss how to develop an ecosystem of content creators, purpose-driven brands, influencer marketing strategy, and how consumers expect different production quality in different forms of media.

For more info on Storyhunter, head to www.storyhunter.com and to watch the full interview, head to www.blog.storyhunter.com/theroughcut.