The Riley Black Project
The Riley Black Project
Riley Black
Where we talk about lasers, life and all the ish in between!
Crystal Bought a New Laser… Again
Send us Fan Mail Crystal bought a new laser… so naturally, we had to talk about it. In this episode of The Riley Black Project, John and Crystal sit down for a life update episode packed with maker business pivots, laser talk, content creation lessons, ADHD updates, travel plans, and a major Riley Black Studios website refresh. Crystal shares her first impressions of the xTool F2, why she chose it for jewelry and small personalized gifts, and how the camera alignment has already made engrav...
Aug 3
48 min
The Rematch Nobody Asked For But Everyone Needed
Send us Fan Mail The rivalry is BACK. In this episode of The Riley Black Project, John and Crystal welcome back David and Blake for David vs. Blake: Round 2. What started as a friendly feud in the Michigan maker community has turned into one of the funniest ongoing rivalries in the laser world. This year, the battle is headed back to Next Level, where votes, bragging rights, giveaways, and embarrassing ads are all on the line. We talk about: • The return of David vs. Blake • How the riv...
Jul 27
1 hr 19 min
Epoxy Cups to DTF, UV DTF & Monkeys
Send us Fan Mail What do epoxy cups, DTF transfers, UV DTF, lasers, entrepreneurship, and pet monkeys all have in common? Apparently… 143 MTD. 😂 In this episode of The Riley Black Project, John and Crystal sit down with Ashley and Bethany from 143 MTD for one of the most unexpected and entertaining conversations we’ve had yet. Ashley shares how her business started as a side gig making epoxy cups, evolved into vinyl, sublimation, DTF transfers, UV DTF, laser engraving, embroidery, slick cr...
Jul 13
1 hr 14 min
Stop Selling Products That Stress You Out
Send us Fan Mail Sometimes business growth looks less like a huge breakthrough… …and more like admitting, “I don’t want to keep doing it this way.” In this episode of The Riley Black Project, John and Crystal sit down for a no-guest, real-life update episode about pivoting, product ideas, custom order stress, laser business decisions, and figuring out what actually feels sustainable. Crystal talks through her possible shift into custom laser engraved jewelry using Monarch Pine jewelry blan...
Jul 6
1 hr 7 min
Behind GTS Awards: Education, Sandblasting & Industry Growth
Send us Fan Mail Braden from GS2 Awards is back on The Riley Black Project! In this episode, we dive into the world of custom awards, sandblasting, UV printing, laser engraving, and the growing demand for premium personalized products. Braden shares how a simple shift into awards helped transform his business, why sandblasting remains one of the most powerful tools in the industry, and how the new Beyond the Beam Learning Center is helping makers, engravers, and business owners level up thei...
Jun 29
58 min
This Episode Got Spicy FAST: Masks, Lasers & Legal Drama
Send us Fan Mail She showed up wearing a mask... And somehow things got MORE chaotic from there. 😂 In this episode of The Riley Black Project, we're joined by none other than Emily That Mom with a Laser for a conversation that starts with Laser Maker Con 2025 and quickly turns into entrepreneurship, burnout, creativity, health, ADHD, community, and one of the wildest stories we've heard in the maker space. We dive into: 🔥 Everything you need to know about Laser Maker Con 2025 🔥 The incred...
Jun 16
1 hr 14 min
How Makers Can Create Better Content
Send us Fan Mail Want better content without spending hours editing, stressing over algorithms, or trying to go viral? In this special compilation episode of The Riley Black Project, we're bringing together two incredible conversations from Facebook Live appearances with Emily (That Mom With A Laser) and Will (Crazy Laser Dad). The focus? Content creation that actually works for makers and small business owners. As part of the launch of the new Content Creation Playbook Mini Course, we di...
Jun 8
46 min
From Car Accident to Jamboree in 48 Hours
Send us Fan Mail Life hit HARD this week. In this episode of The Riley Black Project, John and Crystal finally sit down after a whirlwind couple of weeks involving a totaled car, injuries, family loss, traveling to Virginia for Jamboree, teaching content creation classes, and somehow still trying to keep business moving forward. This episode gets real. We talk about: • Crystal’s car accident and recovery • Navigating grief, stress, and entrepreneurship at the same time • The emotional sid...
Jun 8
1 hr 4 min
Why Next Level Is No Longer Just a Laser Conference
Send us Fan Mail Next Level is back… but this year, it’s bigger than lasers. In this episode of The Riley Black Project, John and Crystal sit down with Will and Mark to talk all things Next Level Maker Con 2026, the shift from Next Level Laser Conference to a broader maker-focused event, and why this year’s theme of “Refreshed” matters more than ever. We dive into: • Why the event changed from laser-focused to maker-focused • What “Refreshed” means for makers, creatives, and business owner...
May 18
1 hr
How They Helped 100+ Makers Grow Online
Send us Fan Mail Running a business is hard enough… Now try doing it while your co-host is out of state, your kids are running wild, and you’re juggling multiple businesses at once 😅 In this episode of The Riley Black Project, John holds it down solo (barely 😂) before being joined by Srishti & Arpit from Esenay Digital — a global agency helping makers and small businesses scale online the right way. From Mexico City to Colorado to Florida, this episode is a true remote podcast experienc...
May 11
1 hr 6 min
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