The Revolutionary CEO
The Revolutionary CEO
Latesha Lynch
Welcome to The Revolutionary CEO podcast hosted by Latesha Lynch! This show was created to inspire female service based entrepreneurs & coaches to build and leverage their brand authority to confidently sell their services and programs at a premium price
Part 4: Optimizing your business for client retention and efficient time management (4-Part Series)
When I first created Revolutionary Brand, I didn’t realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed to learn how to craft them, and how to explain what the value is from the perspective of the person buying so that they didn’t have to focus so much of their energy on proving themselves to people.  To celebrate the 1-year anniversary of theContinue readingPart 4: Optimizing your business for client retention and efficient time management (4-Part Series)
Dec 8, 2021
31 min
Part 3: Establishing processes for high ticket conversions (4-Part Series)
When I first created Revolutionary Brand, I didn’t realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed to learn how to craft them, and how to explain what the value is from the perspective of the person buying so that they didn’t have to focus so much of their energy on proving themselves to people.  To celebrate the 1-year anniversary of theContinue readingPart 3: Establishing processes for high ticket conversions (4-Part Series)
Dec 8, 2021
33 min
Part 2: Build Trust with Aligned Qualified Leads (4-Part Series)
When I first created Revolutionary Brand, I didn’t realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed to learn how to craft them, and how to explain what the value is from the perspective of the person buying so that they didn’t have to focus so much of their energy on proving themselves to people. To celebrate the 1-year anniversary of theContinue readingPart 2: Build Trust with Aligned Qualified Leads (4-Part Series)
Dec 8, 2021
28 min
Part 1: Clarify a Winning Offer Concept (4-Part Series)
When I first created Revolutionary Brand, I didn’t realize that people really need a lot of support and help when it comes to just marketing themselves, their expertise, or how to help leads make buying decisions with them. It was originally created for people who were trying to consistently sell their high-ticket offers but needed to learn how to craft them, and how to explain what the value is from the perspective of the person buying so that they didn’t have to focus so much of their energy on proving themselves to people.  To celebrate the 1-year anniversary of theContinue readingPart 1: Clarify a Winning Offer Concept (4-Part Series)
Dec 8, 2021
23 min
What is it Really Like Working with my Mom (Our 7-Month Update)
If you’ve been here a while, you might have remembered that I hired my mom 7-months ago. Even though this update is long overdue, it’s finally here. Today, I’m joined by mom as we chat about the ups and downs of working together.   My mom and I share our thoughts on working together, what the hardest and our favorite parts are, and the most unexpected part about our working relationship. I also share why working with my mom encouraged me to work on my leadership skills, and why entrepreneurs need to dedicate uninterrupted time with a new hire (insteadContinue readingWhat is it Really Like Working with my Mom (Our 7-Month Update)
Oct 20, 2021
33 min
Why You Should Be Using All 4 Instagram Video Types for Marketing
You already know by now that I’m a huge proponent of using videos as part of your marketing. When it comes to Instagram, you have 4 different Instagram video types and in today’s episode, I’m sharing why you should be using all 4 of them. I’ll also explain the 5 essential parts of an excellent marketing eco-system and where each Instagram video types fit within it.   I discuss why visibility is all about volume as well as the best Instagram video type to help you increase it. I also share the importance of pre-qualifying your leads prior to hoppingContinue readingWhy You Should Be Using All 4 Instagram Video Types for Marketing
Oct 14, 2021
27 min
How to Prepare Your Service Business for Your Different Seasons
Navigating the different seasons in life can be tricky as a business owner, especially if you’re a service provider. I’m not talking about seasonal changes in the weather, I’m talking about the events of life that we experience as human beings.   In today’s episode, I’m discussing the ways in which you can prepare your service business for your different seasons. This topic came to me because I realized that I cannot and do not want to work at the same speeds all year long. And if you’ve realized the same thing, this episode is for you.   Whether it’sContinue readingHow to Prepare Your Service Business for Your Different Seasons
Oct 7, 2021
20 min
Why Successful High-Ticket Marketing is About Discipline and Not Popularity
I’ve been thinking a lot about the online business industry – specifically when it comes to high-ticket marketing and reaching multi 6 and 7 figure goals. In the traditional entrepreneurship space, it is a given that reaching those financial goals require a lot of hard work and perseverance. But in the online entrepreneurship space, many people confuse discipline with popularity.   In today’s episode, I’m discussing a common problem within the online entrepreneurship industry which is people quitting and giving up quickly because they haven’t reached their revenue goals in a short period of time. I share my opinions onContinue readingWhy Successful High-Ticket Marketing is About Discipline and Not Popularity
Oct 1, 2021
29 min
Understanding the Difference and Importance of Both Marketing and Launching
Launching your offers is an overwhelming process that involves a lot of terminology and lingo. It’s difficult enough to plan and prep all the moving pieces of a launch, so to help you make this process a little easier, I’m explaining these terms and what you need to know when it comes to launching.   I start with the important differentiation between marketing and launching. I explain what the marketing process is, what constitutes marketing, and why this step is crucial to the success of a launch. Then, I dive into what the term “evergreen” means and why it isn’tContinue readingUnderstanding the Difference and Importance of Both Marketing and Launching
Sep 22, 2021
23 min
What You Need to Know Before You Quit Your Full-Time Job
It has officially been a full year since I’ve been a full-time entrepreneur. I first started my business in the summer of 2019 while I was still at my full-time corporate job. For many months, I juggled both my 9-5 and the freelance clients I was undercharging. To give you an idea, I made $6000 in 6 months of starting my business. Needless to say, that is not enough money to quit my full-time job. So how did I do it?   In today’s episode, I’m telling my story about how I finally built my business up to allow meContinue readingWhat You Need to Know Before You Quit Your Full-Time Job
Sep 14, 2021
33 min
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