In this episode of The Interview Series, host Karl McKeever is joined in conversation by Peter Pernot-Day, Head of Global Strategy & Corporate Affairs at Chinese fast-fashion brand, Shein.

One of the world's fastest growing apparel retailers, Peter shares an insight into the brand's unique on-demand business model and its explosive growth, with rumours continuing to swirl about a potential flotation on the London Stock Exchange.

Recorded at Shoptalk Europe.