The Relevant You For organizations of all sizes, company culture is key to success. Taking a “human first" approach in business is essential, and for real transformation to happen, leaders must develop their role in creating and nurturing a healthy culture where employees thrive and customers are nurtured, which in turn creates what Tracy Benelli calls "true brand". "True Brand" is the magic intersection where leadership, culture, and reputation cross, and authenticity aligned with purpose happens. The Relevant You podcast focuses on Tracy Benelli and guests sharing their expertise and experiences on how leaders play a vital role in creating a company's “true brand”, discussing how best practices in leadership and business make positive impacts on society, and sharing pragmatic, real-world examples of how others are doing this today. Host: Tracy Benelli, Producers: Tracy Benelli, John Benelli