The narrower your focus with your message, the broader your reach with your target audience. If that sounds counterintuitive to you, you’re not alone. However, this is often referred to as the universal paradox of messaging. The most effective messages feel like they were made just for you. Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. Resources <ul> <li><a href= "https://tamsenwebster.com/ep060-solving-one-many-message-problem/"> EP060: Solving the One-to-Many Message Problem</a></li> <li><a href= "https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action"> Simon Sinek TED Talk - “How Great Leaders Inspire Action”</a></li> </ul>

EP078: Why a Truth Lies at the Heart of Your Idea

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.