There are 3 beliefs that your audience needs to have in order to make a change. First, that it’s possible to achieve the goal they want with the change you’re recommending. Second, that it’s possible for them. And third, they need to believe that it’s worth it. Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. Resources <ul> <li><a href= "https://tamsenwebster.com/ep072-turn-idea-into-keynote-presentation/"> EP072: Turn Your Idea Into a Keynote Presentation</a></li> <li><a href="http://findyourredthread.com">The Red Thread Worksheet</a></li> </ul>

EP077: How to Make Sure Your Target Audience Hears Your Message

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.