The Red Thread Podcast
The Red Thread Podcast
Tamsen Webster
EP064: Want Engagement? Create Mystery
6 minutes Posted May 2, 2018 at 12:00 pm.
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Find the Red Thread at TamsenWebster.com.

Our idea of what people need to make a change is really different from what information they actually need, and the difference is the distinction between curiosity and knowledge. We want people to be asking questions because curiosity is how the audience moves themselves along the Red Thread.

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